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Montaha Hidefi MIB, CMG, PWAC
Member of BoD of the American “Color Marketing Group”, President of Guelph-based Chapter of the “Professional Writers Association of Canada”, fluent in five languages, internationally acclaimed for her attention-grabbing public talks on color and trends, Montaha Hidefi considers herself a color archeologist.
Author of the #MeToo-inspired memoir “Groping for Truth – My Uphill Struggle for Respect”, Canada-based Montaha Hidefi also authored “The Role of Color in Design”, for the educational “Shop! MaRC Program’s Exam Prep Book”; a globally recognized credential for retail environments, and co-authored the 1st and 2nd editions of “Colour Design: Theories and Applications”, edited by UK-based Janet Best.
A professional marketer and color archeologist, with extensive experience in the coatings industry across many geographical areas in powder coatings, special effect pigments and raw materials for paints, Montaha lived and worked in South America, Europe, Asia and North America. She lectured at conferences, color seminars, trade shows and universities. She authored and published a considerable number of articles on color and trends and took part at significant color trend books and forecasting roundtables. She consults on color trends, color forecasting and strategic marketing.