Live session on The Digital Shift (Track 3 VIP Session)
A Talk by Scott Bales (Fintech, Innovation & Digital Transformation Executive | Strategist & Global Keynote Speaker, Innovation Labs Asia)
About this Talk
We have witnessed an accelerated rate of adoption of technology both as organisations and as individuals. With that our proficiency with technology has also grown. But we are quickly approaching a large behavioural and cultural gap that will change the way we think about technology forever.
In this session we will explore what makes a digital native, a person born during or after the general introduction of digital technologies and through interacting with digital technology from an early age, has a greater understanding of its concepts. This generation is commonly referred to as the Millennials or Generation Z, those born around or after the turn of the millennium.
Key Takeaways include:
- An in-depth understanding of the realities that shape the modern consumer including transparency, authenticity and utility anywhere
- Actions that you and your organisation can take today to engage and service this generation and measure your impact